To mark the start of the 2025 academic year, Citadium launched the second edition of its Youth Culture campaign, a bold initiative that celebrates the creativity of young talent. The store is being transformed into a real showcase for emerging brands and up-and-coming artists.
After a first edition in 2024 and six talents revealed, a new call for talent has been launched, with a dedicated platform allowing artists to submit their projects. The winner will receive support throughout 2026 and a €2,000 grant, reinforcing the Printemps group's commitment to young creators. This campaign clearly illustrates Citadium's desire to support new generations by offering them new spaces for expression. Throughout September, customers will also be able to discover exclusive pop-ups and drops, with brands such as Adidas, Veryrare, All In, Onirick, Miasin, and Purple Place. Each activation offers an original experience, including performances, gifting, and product customization.
Learn more
